Target and American Greetings Issue Apology For Father's Day Card That Reads, 'Baby Daddy'
By Cecilio Leacock IBexclusive News Thursday, June 14, 2018.
(IBEXNews) - Target along with American Greetings have both issued an apology after shoppers complained about a card they were selling for Father's Day.
The card shows a couple embracing behind the words "Baby Daddy."
"You CANNOT be serious Target!" Takeisha Saunders wrote, sharing a photo of the card. "Really!!!?!!!!? This was the only Father's Day card that featured a black couple!"
Saunders was just one of several shoppers who posted photos of the card on social media. Some wrote to Target while others wrote to American Greetings, the company that made the card.
Target replied to one complaint on Twitter to issue an apology.
Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended. Please verify the store location this was displayed so we can share your feedback.— AskTarget (@AskTarget) June 12, 2018
American Greetings also apologized, writing that they had been notified that the card had been removed from stores
Some social media users wrote that they had no problem with the card, but others said the card should never have been offered for sale in the first place because it promotes stereotypes.
What's your feeling towards this?